Content created by your customers (or would-be customers) can be a valuable marketing asset. However, there are some clear differences between content that customers post to their own social channels, and content they contribute directly to you – user-generated content.
The importance of customer reviews for ecommerce is well established. This article explains the latest best practices for reviews and how other types of user-generated content can be used to increase conversions.
Consumer brands, even those that don’t transact online themselves, have much to gain from a more authentic voice online. User-generated content can be a valuable asset not only for campaigns but for building the brand and customer relationships over the long term.
Personalization on the web works.
Most businesses feel the need to ”be on social”, but how do you measure the outcome and is that a channel you should prioritize? We took a look at a number of big and small car brands in the US to gain some insight into what works, and what doesn't.
Last week at our Customer Summit we talked about the business value of search functionality, our vision for search and gave a preview of the next generation of our search platform.