With Azure, Episerver is enabling our customers to take business intelligence to the next level and provide even more engaging experiences for their customers.
We revealed today that Episerver and Ektron have combined forces to create a new organization of scale, focused on digital experience
2014 has been quite a year for continued change in digital, both in regards to technology innovations and behaviors of the connected customer.
One component of digital leadership is to select software that empowers you to deliver online experiences that keeps visitors coming back for more.
Guest blogger, Tom Font of AlphaZeta Interactive shares their tried-and-true methods for successful B2B e-commerce projects.
Content and commerce must intertwine to drive business results and to meet consumer demands for a frictionless experience.
An effective B2B e-commerce platform will allow companies to sell more at a lower cost and transform sales efficiency
Mobile becomes a larger part of consumers’ daily lives and businesses need to embrace a mobile strategy and implement a platform that provides customers a consistent user experience across channels.
B2C multichannel ecommerce retailers such as Amazon, eBay and John Lewis often make headlines with their extraordinary online growth figures, yet little attention is paid to B2B companies operating online and even less on B2B customer experience.
By now, most marketers understand that online consumer behavior has evolved as they become more connected. This evolution demands far more personalized and streamlined content across multiple channels and screens.
Analyzing your users is just as important as understanding the technology.
Mobilizing, Socializing and Personalizing the Customer Experience
There are a number of ways incorporating analytics into an online strategy can give marketers better insight into the effectiveness of their online presence
Customers have fair expectations of cross-channel commerce. They expect to see consistency across a retailer’s brand and retailers should be able to adapt accordingly.
Social gifting is just a new way that makes it easy for consumers to buy online, and from our experience, anything that improves the customer experience ultimately increases sales.
Understanding how your customer’s behaviour is changing, and for what purpose your customer is using your mobile and eCommerce platforms will make all the difference in conversion rates and customer experience.
Today, we at Episerver are excited to announce the acquisition of our e-commerce provider, Mediachase’s, business.
Most industry research points in one direction - online commerce is booming. At Episerver, we follow these trends closely and conducted our own study with Epinion to look in-depth at the Danish market.
You can't avoid the noise generated by holiday shopping this year; whether it's because of a slow news day or because people are tired of hearing about a somber economy.
I was fortunate to be invited to Fox News Channel on Black Friday to offer tips and tricks to consumers who may have been worried that they missed the best deals of the season.
If your idea of giving your website a social life consists solely of a "follow us on Facebook" button on your homepage or a "follow us on Twitter" link on your contact page, you might want to look at your analytics
The conversation economy is thriving, and in the crush to build a social presence, many companies are using social media as a new outbound marketing channel.
When buyers make a purchase online directly, companies can learn a lot about an individual's profile and preferences. You can make a deeper and meaningful relationship online with your consumers
Five ways to propel your integration strategy.
Today it is commonplace to find large companies such as Reebok's GoRunEasy.com and MarthaStewart.com using white-labeled online communities to engage consumers and draw them into brand-specific conversations.
Marketing to the connected consumer requires a new approach to brand management and customer relationship marketing. The list of customer touch points grows every day.