The last twelve months have seen retailers adopt a host of new cross-channel shopping technologies, making it easier than ever for customers to buy from a mobile or tablet device both at home and when out shopping.
Over the last five years, content marketing has grown increasingly sophisticated. In order to encourage consumers to engage with their promotional messaging, marketers have needed to create content that is genuinely informative, educational, and even entertaining for their customers. In many ways, the “marketing” part of content marketing (hard sells, calls to action, etc.) has increasingly given way to the “content” part of the equation.
No marketing strategy is effective anymore without good content. It’s the cornerstone of engaging with customers on social media channels, ranking in search and your vehicle to demonstrate your brand and values as a business.
Every product needs a story. Consumers today expect to be entertained, educated and inspired by a brand or retailer. This makes them feel more confident in their purchase decisions, and provides valued experiences that keep them coming back for more.
In an effort to distinguish their services and identify a niche, most travel providers avoid positioning themselves in the way other online retailers might.
The e-commerce market is developing constantly. New demands from the connected consumer, or connected B2B buyer, are being thrown at us all the time.
Mobile commerce is very much here and now. According to The Centre for Retail Research a fifth of all online spend now is now on mobile, accounting for around £8 billion. That's a huge figure, and it's only going to increase.
Why content marketing is ecommerce’s new best friend in driving customer journeys
John Lewis came out on top with the best overall mobile commerce strategy and here are five lessons you can learn from them