Do you have an ever-increasing number of digital assets floating around in your company? Where is it stored, and how can you ensure that you find what you need while being able to control access? Ever been asked to find an asset to then spend the next hour searching the intranet, emailing colleagues and finally just giving up?
Digizuite’s Digital Asset Management (DAM) for Episerver lets you find the content you need, when you need it – without even leaving the Episerver environment. Digizuite’s DAM system lets you control the entire digital asset life cycle, from collaborative creation and approval processes, to distribution, expiration and access restriction. With a few clicks you can have your assets uploaded on your website. Artificial intelligence (AI) tagging allows you to bulk upload content, and due to the metadata and taxonomy structure, you don’t even need to know exactly what you’re looking for to find it.
5 Reasons you are losing money on your content
According to Sirius Decisions, a staggering 70 percent of content produced by B2B marketers will never be used. The importance of having the right content served to your audience at the right time is of ever-growing importance, yet most companies don’t have processes or tools in place to access that content themselves. Here is why you might be losing money on your content investment:
1. It's not available
Ever spent a lot of time and effort to create a beautiful piece of content, just to have it get lost in the shuffle and never used? The opportunity to make your content count and add value to your business is often missed out on if you have no way of organizing your assets.
A study by CMO Council showed that only 27 percent of marketers have a process in place to collect, organize and manage visual asset. This inevitably leads to missed opportunities, duplicate work and frustration.
2. You thought the website alone would solve it
Your company’s website is a key component to any marketing strategy, however in most cases your customers are experiencing your brand through many different touchpoints; from people within your organization, to your channel partners and marketing campaigns. The supply chain of digital content goes far beyond what most managers have realized, and you need to make sure you have a way to distribute the right content to a variety of different channels.
3. Wasting money on app development
Many organizations invest in custom application development to deliver unique customer experiences on phone, tablet or other devices to enable buying or service experiences. Content management built with integration capabilities reduce time and cost to market for such initiatives, functioning as the backbone of content delivery and management, means only the unique UI needs to be designed and developed.
4. Misuse and misrepresentation
Ever had a creative person on your team be slightly too creative with company content? The wrong content, at the wrong time or in the hands of wrong people can in best case scenario be ineffective and in worst case be severely damaging to your brand. Whether it's governing brand appearances or preventing infringements, is becoming increasingly important to protect your brand. It’s always much easier to control upfront than to do damage control.
5. Wasting resource on creative production
According to IDC, two-thirds of organizations waste budget on duplicate content creation. Without having proper taxonomy and meta data around your assets, it is close to impossible to keep track of what you have.
About 60 percent of marketers are creating at least one piece of content every day (source: eMarketer). Imagine the time and cost savings if all content that was created ended up being used and re-used. More and more companies are starting to implement content atomization where you’re able to re-use parts of great content with minor iterations to fit the market. No need to re-invent the wheel every time you’re creating something!
Learn more about Digizuite DAM for Episerver here.