Producing video has never been easier. There are tons of programs and apps available for creating videos and all you need for a live broadcast is an app these days.
The business benefits are also vast. Video is growing rapidly and is expected to reach 82 percent of all internet traffic by 2022 according to the Cisco Visual Networking Index. So how come many sites are still made up of mainly text and images and only the occasional video in 2019? The reasons we often hear are difficulties with:
Workflow – Videos may be created by one user in a video editing suite, uploaded to an asset management system or some other data storage by another user, approved by a third user ad hoc and should eventually be published on a website by a fourth user. These systems are not integrated with one another, so publishing becomes difficult, assets may be lost and responsibilities forgotten.
Brand control – A video player may show its brand name in the player, attempt to drive visitors to its own website and potentially even recommend visitors videos from other competing companies.
Quality – A modest video quality is chosen and that one video file is served to all website visitors, regardless of bandwidth and screen resolution, making it too heavy for some mobile users and too low quality for larger screens and high bandwidth connections resulting in a suboptimal experience.
Security (intranets), rights management and GDPR (Europe) – Access control and rights management are limited for most basic hosting preventing use of some platforms. Compliance with GDPR when handling European visitors is a concern when using any third-party service, even with a basic data processing agreement in place.
With these issues identified, more and more companies learn enterprise online video platforms solve some or all of these challenges.
The Screen9 Video App for Episerver
The Screen9 platform solves all of the above challenges and more, but most important, in the context of Episerver, it enables a much better workflow for Episerver users wanting to use video.
Assume you have professional content created by various producers. These producers can export the video to Screen9 from their favorite video editing suite. Alternatively, you have employees creating videos on their phones which are exported into Screen9 directly from the app where they were created.
Now there is content in the platform and someone is responsible for that content before it is published. Whoever is responsible can approve videos for publication by classifying videos into approved, unapproved and non-moderated videos.
The communicators working in Episerver will see only the approved videos and be able to simply drag and drop the video in Episerver to publish it. Dependent on add-on configurations and user roles, communicators can be enabled to upload videos directly in Episerver and skip moderation which may be desirable for some sites and organizations.
Screen9 has APIs for integrating the service into more advanced workflows and a number of off-the-shelf integrations with digital asset management systems, market resource management systems and product information management systems. Developers can also modify or extend the Screen9 Video app for Episerver to control the appearance and behavior of the player such as modifying the skin, adding call-to-action in the player.
Episerver users with direct access to Screen9 can access other functionality including changing poster images, creating chapters, creating subtitles, transcribing audio, setting up live events, locking down content, managing users and user rights from within Episerver. The service is GDPR compliant and meet all requirements for WCAG 2.1. AA.
For more information on the Screen9 Video, visit the Episerver App Marketplace.