What is the return on investment (ROI) of your software products and projects? It’s a question a staunchly independent third party helped Episerver Digital Experience Cloud™ customers derive the answers to.
During my childhood there was no blockchain or crypto currencies – hard to believe I know – but there was also no wearables or virtual assistants. No tablets, digital signage or beacons. No smart devices, cell phones or even personal computers. And, I don’t know about you, but when I was at school there was only one Amazon – and it was a rainforest we learned about in books.
It was October 2001 and I had been living in California less than two years, after moving from London during the heady final days of the dotcom boom. I remember the day well; the marketing department was empty and there were cardboard boxes in the lobby. Then I got the call to come up to the CMO’s office to meet with him and our head of HR.
It takes a bunch of geniuses to make personalization practical.
Earhart was an American aviation pioneer, and the first female to fly solo across the Atlantic Ocean.
Although not widely recognized outside of the United States, The Little Engine That Could is an illustrated children's book that was first published in 1930 and written by the charmingly named Watty Piper (actually a pen name of Arnold Monk), and is used to teach children the value of optimism and hard work.
In 2015 I spent less than three months at home in Southern California. In 2015 I racked up an unenviable 150,000 miles on United Airlines alone – air stewards on UA935 would welcome me back on board as “James” as if some favorite cousin. Some of my trips last year were close on three months long and on occasion took in more than 20 cities. Needless to say, it’s not something I relish doing again this year (even if my United Mileage Plus account already sits at close to 30,000 miles for 2016), but you see – I was on a mission.
Traditional marketing has been turned on its head by increasingly disruptive technology and the connected customer. It’s not enough to plan campaigns and follow best practices anymore; as a marketer you have to be agile.