Episerver, The Little Engine That Could

Although not widely recognized outside of the United States, The Little Engine That Could is an illustrated children's book that was first published in 1930 and written by the charmingly named Watty Piper (actually a pen name of Arnold Monk), and is used to teach children the value of optimism and hard work.

At Episerver we have reason to be optimistic and not just because of our hard work but because of the recognition we are now receiving as a result.

Somewhat like the Little Engine, Episerver for many years wasn’t widely known outside of Northern Europe where we continue to maintain impressive brand recognition, but has been working hard to change that. We’ve been building our brand in the US and globally and we’ve been doing so by associating our brand with the success of our customers.

We believe one of the ways that progress is shown is via industry analyst recognition. Regardless what you may think about the industry analyst firms they speak to a lot more organizations than most. Almost certainly the best known and largest of these firms is Gartner.

In March of this year, Gartner recognized Episerver by including us for the first time in their Magic Quadrant for Digital Commerce.[1]

In July of last year, Gartner recognized Episerver as a leader in the Magic Quadrant for Web Content Management.[2] Gartner says WCM “Leaders should drive market transformation. Leaders have the highest combined scores for Ability to Execute and Completeness of Vision. They are doing well and are prepared for the future with a clear vision and a thorough appreciation of the broader context of digital business. They have strong channel partners, a presence in multiple regions, consistent financial performance, broad platform support and good customer support. In addition, they dominate in one or more technologies or vertical markets. Leaders are aware of the ecosystem in which their offerings need to fit.”[2] You can get a complimentary copy of that report here.

And in September of last year, Gartner included Episerver as a Challenger within their Magic Quadrant for Horizontal Portals. “Gartner defines a portal as a personalized point of access to relevant information, business processes and other people. Portals support a wide range of vertical markets and business activities and address various audiences, including employees, customers and partners, and citizens. A horizontal portal offering is a software application or service that can be used to create and manage portals for a wide range of purposes.”[3]

While it is great to see Episerver represented in all three of these adjacent markets, which share so much complementary technology and are clearly converging around the digital experience, the interesting thing about all this is something else entirely.

Episerver is one of just three technology organizations to be included by Gartner in all three Magic Quadrants. The other two? IBM and Oracle, and you can’t get much bigger engines than that.

Episerver is the only mid-sized global provider of a single platform to manage content, marketing, and commerce for customers, partners, citizens and employees today.

We call our little engine the Digital Experience Cloud, and while we are still climbing the hill of brand awareness, we are more than holding our own, because when it comes to hard work and optimism – we know we can.


Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

[1] Gartner, Inc., “Magic Quadrant for Digital Commerce,” by Chris Fletcher, Penny Gillespie, Jason Daigler, Sandy Shen, Yanna Dharmasthira, Gene Alvarez, dated 09 March 2016.

[2] Gartner, Inc., “Magic Quadrant for Web Content Management,” by Mick MacComascaigh, Jim Murphy, dated 29 July 2015.

[3] Gartner, Inc., “Magic Quadrant for Horizontal Portals,” by Jim Murphy, Gene Phifer, Gavin Tay, Magnus Revang, dated 15 September 2015.