Amaze wins ‘Website of the Year’ at Prolific North Awards

Amaze’s website for Childline has scooped a top industry award by harnessing the scalability and content management flexibility of Episerver.

When Childline asked Amaze to put children at the heart of its digital services, we developed a transformative website that increased Childline’s reach, helped its counsellors target resource more effectively, and gave children a wealth of new ways to find help and support, free from barriers.

At the award ceremony, held at Manchester’s EventCity on 11 May, the judges said they “particularly liked Amaze’s approach, which was anchored on identifying and determining what young people actually wanted from the site and how they wished to interact across different platforms.”

Episever had already proven itself in our work for the NSPCC.  As the results show, its value was just as evident for Childline, where our work has made a huge difference, not just to the charity’s ability to deliver its service, but to the children and young people who rely on it:

  • Each month, 1,000 more children access information on online safety
  • 3,000 more find help and advice on school and college life
  • 11,000 access help on home and family life
  • 12,000 more children and young people visit the Contact page every month
  • The site is helping all Childline’s volunteers manage their caseloads more effectively, ensuring therapeutic services are received by all young people who need them
  • Since launch, access to the service via mobile is up from 41% to 52%
  • Info and advice pages are seeing 15-20% more traffic than pre-launch 
  • Improved targeting of content is delivering greater engagement too, with bounce rates reducing and average visit time increasing by 15%

Jess Hempsall, Business Director, Amaze said: “The Childline project has been extremely close to our hearts, so we’re thrilled to see it win Website of the Year. But we’re even more delighted with the results the site is delivering. To know that, every month, 12,000 more children and young people are contacting Childline as a result of our work makes us feel extremely proud.”  

Learn about the Childline site

Contact our partner Amaze for more information

James Sharpe

Guest blogger: James Sharpe

Strategic Alliances Director