NSPCC, an Amaze and Episerver customer recently won the Brand Republic Digital Awards. Here, James Sharpe, Strategic Alliances Director at Global Premium Solution partner Amaze describes why the NSPCC site was worthy of such a win.
We were absolutely delighted to win at the Brand Republic Digital Awards, 2nd June 2016, in the 'Not-for-Profit & Public Service' category.
It really is an honour and achievement to be involved in such a unique project that gives children the safety they so desperately need.
As NSPCC’s lead agency, Amaze was briefed to bring the charity’s new brand to life digitally, creating engaging content that clearly tells the story of the ambitious, life changing work that the NSPCC undertakes.
The NSPCC’s old site was out of date from a technology and infrastructure perspective. A new website was needed to enable the charity to better connect with its audiences, protect children and prevent abuse. The ambition was to bring the charity to the forefront of the digital arena, as well as to reveal a modernised and refreshed brand with a digital-first approach. Great content was often buried, calls to action were inflexible and complicated, and the site was inconsistent in design and messaging across its customer journeys.
Creatively, the site is designed to inspire people to take action, fuelling hope for change and the belief that together we can end cruelty to children. Growing each visitor’s propensity to contribute to the NSPCC’s mission is the main objective of the website. Users might not contribute right away, but they should leave the site more prepared and much more connected to the charity.
The new, fully responsive website, built on Episerver, has been designed to put the NSPCC’s website users first, and delivers a personalised, inspirational and engaging experience on all devices, enabling users to access the information and content they need quickly and easily, especially in critical situations and when the child is put at risk.
The results have been incredible and speak for themselves:
Strategic Alliances Director