Many organizations struggle to get the right focus for investments in digital experience, and we often get questions on how to prioritize different initiatives. In my view, these decisions need to be based on your business model and the type of digital strategy that implies.
At the recent Episerver Ascend conferences, such as in Las Vegas, our customer-facing representatives were asked a number of questions regarding the move from Ektron to the Digital Experience Cloud. Here are some FAQ-style responses based on some of the most common questions asked:
Selecting the software to manage content on your website as well as all other channels is neither a small nor simple task. Though it can often feel daunting to someone who doesn’t live and breathe Web Content Management on a daily basis, the difficulty should not be used as an excuse to make what feels like a quick and easy selection but may turn out to be problematic in the long run.
Over the past four months, I’ve spoken with dozens of Ektron clients and partners about the future of their websites – and the future of our platform. Here is an outline of what we are up to with the new Episerver.
Part two of my guide on how to survive the latest algorithm change "Mobilegeddon".
Google recently implemented a change to their algorithm, giving higher rankings to mobile-friendly pages, in what I consider to be a very classic-Google play.