In the same way that the advertising industry is handcuffed by faulty attribution models, marketers are struggling to attribute conversions to campaigns that their teams have run.
Brands are finding data practices to become increasingly beneficial to their future growth and their bottom line, which has changed hiring practices and employee education in many organizations.
How can you effectively use retargeting without annoying customers? What are some mistakes companies are making? Episerver’s Jeff Cheal explains retargeting best practices and how retargeted ads will change under new regulations.