The results are in for Episerver’s study ranking the digital campaigns of the leading presidential candidates, and two people have a clear position at the top: Donald Trump and Bernie Sanders. Trump, of course, is well known for his frequent and often controversial tweets, and Sanders’ website draws more daily visitors than any other candidate.
Once a certain term becomes a buzzword its true importance is usually washed away in a wave of low quality content that blur its true importance. While, customer centricity can take many shapes, here is one very concrete example to get you started.
At its core, modern marketing boils down to one single thing: delivering experiences that are of such high quality that users stick with you and come back for more. To deliver such experiences, managers as well as marketers need a new set of skills.
There is a fundamental misunderstanding taking place right now in the customer experience field. Companies of virtually all sizes and industries are ignoring a growing body of scientific evidence showing what customers actually care about.
In a global, online marketplace, customer experience is increasingly becoming the key differentiator for companies. But what is a great customer experience? Here is a secret for you...