The future of digital for B2B companies is always changing and difficult to predict. The old style of development was to build what we need for today and worry about tomorrow, tomorrow.
At the recent B2B Online East conference, hosted by Worldwide Business Research, the topic of omnichannel marketing was center stage. Ed Kennedy, Episerver Senior Director of Commerce, moderated the panel discussion as the group reflected on their experiences and advice regarding omnichannel. As an audience member, here are a few takeaways fellow marketers can learn from.