All kinds of brands today are subject to the complexities of increasingly diverse device usage, but some sectors face further challenges. In the world of finance, brands have to consider meeting the appropriate regulatory standards, to ensure customers are fully aware of what they are purchasing through whichever screen size they choose.
Back in 2013, we launched our annual mobile commerce report, where John Lewis was one of the top performing UK retailers for mobile marketing experience.
Do you need words to explain the benefits of a raincoat? How can you find your business hidden heritage? And how do you turn a languishing brand into a multi-billion dollar success story? We have a chat with British brand-builder and digital marketing star Justin Cooke.
The UK retail market is one of the most advanced in e-commerce adoption. To explore online shopping experiences in the UK, Tryzens – a retail systems integrator and Episerver partner – surveyed 1000 consumers on their retail choices, behaviours and online shopping preferences.
In partnership with Digital Doughnut, Episerver recently surveyed over 200+ marketers to find out how they are tackling multichannel marketing. The resulting report presents an overview of single-channel, multichannel and omnichannel strategies, as well as insights about how well marketers feel they are able to implement these strategies.
Unfortunately, too many marketers have confused ad-hoc social media promotions with genuine agile marketing.