It’s a deceptively simple idea: instead of delivering the same web experience to every visitor, why not give each visitor the most relevant, targeted experience possible?
Web personalization is delivering targeted content and adaptive web experiences based on what you know about each visitor. Your own personalization efforts can use as much or as little of this kind of insight as you need to drive the content you choose to present in each session.
The point is not to make every session perfectly targeted from day one – just to improve the relevance of each session so the visit becomes more compelling. As the project proves itself, you can then grow your ambition and sophistication.
At Episerver, we’re seeing personalization take off and we’ve distilled some of our front-line experience into a set of principles for anyone embarking on the path to personalization.
Here are the top 14 principles for a successful personalization strategy:
Download our white paper "The Personalization Workbook" and get practical tips on how to create personalized web experiences.