2019 ecommerce trends and
tactics – with Sucharita Kodali

In this webinar, we present the latest online shopping trends, based on Episerver’s annual survey of 4,500 consumers. With guest speaker and ecommerce expert, Forrester's Sucharita Kodali, we discuss the results and the top five things retailers should watch to stay competitive.

For this year’s Reimagining Commerce report, consumers were surveyed to find out where and how they make online purchases. Sucharita Kodali gives insights on findings from the report, which covers ecommerce trends related to Amazon, social media, voice-assisted devices, personalization and privacy.

At Forrester Research, Sucharita is an expert on ecommerce, omnichannel retail, consumer behavior, and trends in online shopping. She is also an authority on technology developments for the online commerce industry and vendors of online marketing and merchandising solutions.

Episerver also gives examples of how retailers and brands can compete against Amazon through experience-driven commerce. This means creating personalized, emotional connections with shoppers that go beyond transactions.

In the webinar you’ll learn:

  • Where consumers browse when they have no specific product in mind
  • Why ineffective content can stop 97% of shoppers from making a purchase
  • How to leverage social media traffic to drive engagement and purchases
  • How to create effective strategies for experience-driven commerce


Edward Kennedy

Commerce Strategist Episerver

Sucharita Kodali

VP, Principal Analyst


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