4 steps to achieve ecommerce personalization

Our Reimagining Commerce Report shows that 59% of consumers want a personalized online shopping experience. Yet, online retailers struggle to personalize their ecommerce sites with only 9% using real-time behavior to cater to consumer wants.

In this webinar, Episerver’s ecommerce strategist, Ed Kennedy, highlights customers that are successfully personalizing their online shopping experiences, the results they’re producing, and how you can implement personalization on your ecommerce website using a four-staged approach.

The Four Stages of Personalization will feature Episerver customer case studies including:

  1. Crawl – Creating a guided experience using self-selection with Flinn Scientific
  2. Walk – Using personas-based segmentation with Lyko
  3. Run – Applying machine learning algorithms to display high converting content with Top Shop
  4. Fly – Combining all methods of personalization for Individualization and “predicting” the experience with New Era Cap UK

 

Ed Kennedy

Senior Director Commerce | Episerver

Watch the webinar