How to create habit-forming experiences – with Nir Eyal

Join Episerver and Nir Eyal in this webinar explaining how you can create online experiences that your visitors want to come back to over and over. How do you “hook” your visitors, and why are some companies so good at it?

Nir Eyal writes, consults and teaches about the intersection of psychology, technology, and business. He founded two tech companies, has taught at the Stanford Graduate School of Business, and is the best-selling author of Hooked: How to Build Habit-Forming Products.

In this webinar, Nir will examine what makes some technology so habit-forming, and how we can use these insights to create better experiences.

“When it comes to many of the products and services we use, there is no rule that says the best product wins,” Nir says. “In fact, it’s the product that can form the mind monopoly, the one that can create the habit, that captures the market.”

Also, Episerver's Joey Moore, Director of Product Marketing and Rob Stoves, Solution Architect, will show you how Episerver’s solutions for content management and marketing can make some of Nir’s ideas a reality. These include:

  • Individualized content powered by artificial intelligence
  • Capturing and analyzing data for actionable customer insights
  • Social functionality to increase engagement and build trust

 

Speakers


Nir Eyal
Best-selling Author
in Behavioral Design
NirAndFar.com


Joey Moore
Director, Product Marketing
Episerver

 

 

On-demand webinar