How to deliver ridiculously good content

As the world’s first-ever Chief Content Officer at MarketingProfs, Ann Handley helps businesses ignite tangible results with their marketing. She is the Wall Street Journal bestselling author of two books, and IBM named her one of the seven people shaping modern marketing.

“Everyone has content today, so the real question is how you are going to be different,” Ann says. “Marketers can now form a new kind of partnership with machine learning. Data can tell marketers what content their audiences need, which allows them to create empathetic content that provides real value. Then AI can present the content at the right time.

In this webinar, Ann discuss the three building blocks of all quality content, and show examples of companies using data to produce more effective content.

You will also see how Episerver’s solution for Individualized Content can help you make Ann’s ideas a reality.

Joey Moore, Senior Director of Product Marketing, presents Episerver’s solutions for content management and digital marketing, powered by artificial intelligence and he also shows them in action. Learn how you can:

  • Automatically capture and analyze visitor data
  • Individualize content to increase engagement
  • Recommend content based on real-time behavior

Speakers

 

Ann Handley
Chief Content Officer
MarketingProfs
annhandley.com


Joey Moore
Senior Director Product Marketing
Episerver