Manufacturing: Increasing website conversion for lead...

Tune in to the webinar to find out how Everest is seeing results like 43% conversion rates from its lead-generating website.

Everest’s marketing focus is on Lead Generation for the sales force and in recent years, an increasing proportion of Everest’s Leads have been converted online. Over 60% of purchases now come directly from the Everest website.

Given this vital role, Everest needed a digital presence that could effectively lead customers throughout the research cycle, by  reflecting the professional values of the brand with the aim of persuading a customer to sign up to a home appointment.

Tune into the webinar to discover how Everest:

  • Designed a dynamic site to service their expanding products and digital content
  • Overcame a lack of mobile support which was damaging the brands ability to interact with its customers
  • Increased site conversion rates by 43%

Presenters:

Anthony Threlfall, Head of Resposne Marketing, Everest

Alex Cowell, CTO, MBA

           

  

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