The Episerver Top 100 Mobile Retailer Ranking

Episerver commissioned the retail benchmark study in June 2015, carried out among the top 100 retailers across US, UK, Nordics, Benelux and Australia. The scoring was based on the mobile experiences delivered across a mobile site, iPhone app, iPad app, Android smartphone app and Android tablet app. Each retailer was scored on a set of criteria covering the functionality of each app and mobile site, and how well they met the experience expectations identified in the consumer research.