Harnessing the Digital Marketing Ecosystem to Win with Connected Customers

Consumers today expect to get what they want in the moment they want it.

With nearly 1,900 marketing technologies available and seemingly endless ways to connect with customers, deciding what really matters can be overwhelming.

The age of the empowered customer is now. Your organization must have a keen understanding of how to meet customers where they want, when they want, and on their terms. This paper helps marketing leaders hone in on the tactics and technologies that help their business meet the demands of the connected customers by looking at:

  • The marketing technology conundrum
  • The best-of-breed approach
  • Six pillars of modern digital marketing
  • The emergence of the marketing technologist
  • Tips on how to prepare your marketing organization for the future

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