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Is data like sex?
Of course not.
(Not if you're doing it right.)
But the two do have one thing
“Big data is like teenage sex: everyone talks about it, nobody
really knows how to do it, everyone thinks everyone else is
doing it, so everyone claims they are doing it.”
- Dan Ariely, Behavioral Economist
But if you don‘t use your data,
you‘re just going to be a guesser.
And let‘s face it - you‘re not a teenager anymore.
(If you are a teenager, please find something
better to do with your time.)
You don‘t have to bluff any more.
Behind all of the hype and empty talk about
data-driven marketing, you can be one of the
few who actually does it well.
And you need to be doing it, because
a change is coming.
We are in what Avinash Kaushik
calls a ‘camel to cars moment’.
Saudi Arabia saw massively fast
modernization. In just a few years.
The country went from camels to cars.
Most companies aren‘t doing it right.
They are just using data to make
“the camels they are riding go a little faster.”
So how can you be different?
You can become...
Because for marketers, for brands, and for
companies, learning is the new KPI.
And most importantly...
This is actually where AI makes
learning and acting on that
knowledge so much easier.
Take a look at the math:
An unstoppable team
So how do you become an
You need to balance your inner-scientist
with your inner-teenager.
As a scientist, you need to form hypotheses,
test them out and make changes based on
As a teenager, you need to experiment a lot.
Listen to the stories your data is telling you,
and start trying stuff out.
While you are doing that, your artificial
intelligence will also be learning.
You can use artificial intelligence to:
1. Discover where each visitor is in their
customer journey and what they are trying to
accomplish when interacting with you.
2. Provide individualized experiences in
real time using content and content
recommendations based on visitor data.
3. Automatically determine the next best
action for visitors, such as offers and CTAs,
that includes multiple devices and channels.
With AI you can more easily learn what your
visitors want and give it to them.
They act. You and AI listen.
Everyone gets what they want.
For marketers, brands and
companies, the ability to learn fast
will dictate who wins.
And AI-assisted learners will be
leading the pack.
Episerver CMS is a market-leading web content management system and digital marketing suite. It enables editors to drag-and-drop content to quickly create new digital experiences that are automatically responsive. Episerver CMS is a leader in both Forrester and Gartner analyst reports.