Best practices are killing marketing

Watch the on-demand presentation "Best practices are killing marketing - It's time to get agile" hosted by Marketing Profs and learn the principals of agile marketing and how you can use real-time data adopting them.

Multiple screens, countless channels, five-second attention spans: This environment requires unique experiences to get clicks and conversions – not a broad "best practice" that's easily copied. It is time to test and learn! 

Break free from "best practice" to tackle the challenges created by customers' high expectations for effortless interactions. Adopt an agile and iterative mind-set. Agile marketing is not a new concept, but an increasingly important approach to delivering customer-centric digital experiences based on the unique needs and wants of your customers.

The key to achieving demonstrable results and ROI in your digital marketing efforts is to execute in a flexible, agile manner – and to leverage technology that supports execution by providing real-time insights.

In this on-demand presentation you'll discover:

  • The key principals of agile marketing and how you can adopt them today
  • Techniques for using real-time data to uncover insights to inform your marketing strategy
  • A system for executing in real time, while keeping the big picture in sight
  • Insights Episerver has gained in adopting our own test and learn methodologies to deliver a friction-free digital experience to our own customers

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