Technology has tipped the balance for organizations in favor of the customer. Because of this, users today demand a seamless personalized omnichannel experience throughout each phase of the buyers journey. And while 74% of global business and technology decision-makers assert that improving this customer experience is a critical or high business priority,* many marketers are faced with the challenge.
So what is the best approach to creating a mature, connected content and commerce solution to ensure a unified user experience?
Join us for this webinar as thought leaders from Episerver and Verndale walk you through the stages of commerce maturity, covering everything from strategic planning to employing a crawl, walk, run approach to achieve a connected path-to-purchase.
*Source: Forrester's Business Technographics® Global Priorities And Journey Survey, 2014