A 3 Phase Approach to Commerce Maturity

Technology has tipped the balance for organizations in favor of the customer. Because of this, users today demand a seamless personalized omnichannel experience throughout each phase of the buyers journey. And while 74% of global business and technology decision-makers assert that improving this customer experience is a critical or high business priority,* many marketers are faced with the challenge.

So what is the best approach to creating a mature, connected content and commerce solution to ensure a unified user experience?

Join us for this webinar as thought leaders from Episerver and Verndale walk you through the stages of commerce maturity, covering everything from strategic planning to employing a crawl, walk, run approach to achieve a connected path-to-purchase.

Takeaways:

  • Learn about key market trends in the age of the customer and why a blended content and commerce approach within a business is more important than ever.
  • Discover the strategic planning needed achieve commerce maturity leveraging strategy, experience design and technology.
  • Case work for leading audio technology company and what went into creating a connected experience for their users - from roadmap to technical implementation and beyond.

*Source: Forrester's Business Technographics® Global Priorities And Journey Survey, 2014

 

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