How personalization increased conversion rates by 50%

Email is a key element of Cath Kidston’s marketing mix and the company sees clear correlation between its emails and sales both online and in-store. But it needed a campaign to increase conversion rates and repeat purchases to boost customer retention.

Watch our on-demand webinar and learn how they used a mixture of strategies and machine learning to create product suggestions that each individual would be most likely to purchase. The suggestions were based on previous purchases, recently viewed products, abandoned, best trending products, and new in products. 

By personalizing emails like welcome, reengagement and customer activation, Cath Kidston seen:

  • 53% increase in click-through rate
  • 50% increase in conversion rate
  • 40% more revenue than no personalised email


Reya Rajendran

Reya Rajendran, 
Customer Success Manager, 
Peerius, an Episerver Company

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