Content Marketing for E-Commerce Webinar Recording

Effective content marketing is now critical in driving e-commerce journeys. Don't get left behind by the content and commerce disconnect

Listen to the webinar recording to find out how to capitalize on the emerging trend and get started with your integrated content and commerce strategy.

With more investment pumping into content production, only 38% ecommerce marketers admit to having a defined strategy to integrate content and commerce. With this mind this webinar with Econsultancy looks into:

  • Key drivers for investment in content marketing
  • Case studies from Mr Porter, M&S, Norrona and Key Music Group
  • How leading brands and experienced marketers are using content drive ecommerce journeys and SEO benefits
  • Content marketing KPIs used to measure the e-commerce success and performance
  • The challenges facing marketers in relation to integrating content and commerce experiences
  • Techniques and tools that you can use to support your content marketing effort