Engaging User While Maintaining Brand Experience

Digital marketing and user engagement strategies and tactics are constantly evolving.

Knowing which trends to focus on or ignore depend on how well they align to your brand objectives, create opportunities that help your organization innovate, provide measurable results and can evolve as user consumption patterns change.

Imedia webinar

Consumers now have a say in how and when brands message to them. It is no longer solely about being interesting, but about how valuable you are to your users. Join Episerver and iMedia in this webinar to see how these user- centric digital marketing tactics will improve engagement and customer loyalty.

After this webinar you’ll be able to:

  • Understand what “twinsumer marketing” is, to generate the optimal connection between visitors and your brand
  • Personalize the consumer’s experience according to their needs, demographics, and previous activity on your site
  • Add proven social content tactics to your digital strategy, to best engage consumers
  • Optimize user experience to improve the customer journey while aligning with your business goals

Speaker: Carlos Alcala, Creative Partner at iMedia Inc

Webinar Recording