A Buyer-First Blueprint
Everyone’s talking about online personalization, but where does a B2B brand start? Personalizing retailers’ online experience requires a different strategy than B2C personalization. Instead of focusing on personalized promotions, your goal is to make it easier and more pleasant for busy retailers to efficiently shop all their inventory needs and manage their customer accounts.
In this webinar Whereoware will share a real-life case study of how B2B gift and home wholesaler Sullivans is personalizing retailers’ online shopping experience to boost sales and nurture better retailer relationships on both their website and emails. Then, we’ll detail concrete actions B2B brands can take to leverage personalization to meet their own unique business goals.
Online Marketing Manager