On-Demand Webinar: Digital Personalization

The age of the customer has arrived, and we are hosting a webinar featuring Forrester for an in-depth discussion as to how businesses are addressing the need for more personalized experiences to keep customers engaged and loyal.

Featuring:

 

Businesses are now fully aware as to how important the customer experience has become. Guest speaker, Forrester Senior Analyst Ananda Chakravarty and Personalization Expert, Joey Moore, will be sharing real strategies employed by companies like Instacart, Jet.com/Walmart.com, and Macy’s. This webinar will explore how they’ve adapted personalization and machine learning solutions to differentiate from competitors, and build up loyalty to their brand. 

In this webinar, you’ll learn:

  • Age of the Customer – what this means for businesses now and in the future
  • Relevancy – Real world examples and a look into the customer perspective
  • Personalization
    • What it means
    • Types of personalization
    • Personalization to Individualization
    • Evolution and trending
    • Online / In-stores
  • Practical Application of Personalization
    • Examples of personalization
    • Implementation challenges
  • Adoption
  • Machine Learning – Definition
  • Benefits and Impacts 

Watch the full webinar now! 

 

Speakers:


Ananda Chakravarty
Senior Analyst Serving  EBusiness & Channel Strategy Professionals
Forrester 


Joey Moore
Director of Product Marketing
Episerver 

 

 

 

Watch On-Demand