Mobile has reprogrammed your customers' brains. Your consumer and business customers now turn to their smartphones for everything.
Whatever the question, the answer is on the phone. Your new battleground for customers is this mobile moment -- the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. In this session, guest speaker, Forrester VP and Principal Analyst Ted Schadler, will walk you through the IDEA steps to enhance your mobile digital experience:
Also hear real life examples of brands who are using mobile successfully to engage and drive revenue from our VP of Product Management Bob Egner
Ted Schadler, VP Principal Analyst, Forrester Research
Bob Egner, VP Product Management, Episerver