A/B Testing quickly guides authors to the most effective presentation of content to shoppers and customers, with data to guide marketers to the content that converts best.
What A/B Testing can do for you
Whatever your KPIs, A/B Testing will drive better outcomes for content across all experience channels.
Test across the entire journey
You can test and optimize entire journeys, single pages, or simple components such as a CTA or payment provider, continuously building improvements in the customer experience.
Help with getting started
With A/B testing capabilities built into authoring interfaces, content creators are given initial assistance in setting up tests and applying the results. Users quickly become familiar with the process.
More information about A/B Testing
Commerce managers, merchandisers, and marketers can easily test and monitor the performance of content, promotions, offers, and any combination of experiences in the journey with built-in A/B Testing. This feature supports fast optimization, so that visitors see the most effective messaging.
Part of Content Cloud
Part of Commerce Cloud
Key features of A/B Testing
A/B Testing is a feature within the interfaces your teams use to create products and content, so you can easily test different content without a bunch of different screens and learning curves.
Deliver optimized experiences
From search to checkout, there are opportunities to improve results and drive revenue. Easily test different checkout experiences, payment methods, or landing page offers to find the best.
Optimize creativity with data
Use a data-driven approach to maximize the results of your research and creative, by testing the content and pairing the ideal experience to each shopper.
Optimizing each element of your cart and checkout creates a better experience and leads more conversions and higher AOV.
Forrester Research: There's No Personalization Without Content Intelligence
Episerver has been recognized by Gartner as a leader in web content management (WCM). Gartner defines WCM as the process of creating, managing and delivering content over one or more digital channels through the use of specific management solutions based on a core repository. In particular, Gartner highlights Episerver’s broad product portfolio, IT and business usability, and simplicity and transparency in pricing strategy and packages.
This report details why streamlined content management processes, content intelligence, and systems that determine the best content assets to serve to customers are crucial for business success, as customers demand personalized experiences at every point of contact.
Dra nytte av erfaring, med Episerver Expert Services
Episerver Digital Experience Platform lar deg gjøre fantastiske ting for kundene dine. Utnytt ekspertene våre til å gjøre fantastiske ting for deg! Vårt team av digitale strateger gjør det mulig for kunder og partnere å levere kvantifiserbare forretningsresultater drevet av Episerver Digital Experience Cloud. Konsulenter med en dybde av erfaring i alle aspekter gir kompetanse og veiledning for å posisjonere deg for suksess.