Your conversion rate is one of the most important digital marketing metrics. The Optimizely Add-On for Episerver empowers marketers to turn data into action
With Optimizely, every business can optimize and deliver connected and targeted experiences to their customers seamlessly on the web and mobile apps. The Optimizely Add-On for Episerver enables users to work on both systems seamlessly from one single interface. With a quick and simple installation procedure, Optimizely’s testing and experience optimization functionality will become available throughout all pages on Episerver based web site.
The combination of Episerver and Optimizely makes multichannel optimization quick and easy to execute. The integration helps marketers bypass bottlenecks such as technical resources and disconnected systems, turning their creative changes into instantly generated and delpoyed code.
With the Optimizely Add-On for Episerver, you can run targeted A/B or multivariant tests for specific segment and personalize the experience by integrating with first and third party data platforms. This allow marketers to create custom targeting through ad campaign, query parameters, referral URLs, traffic source and more.
With Optimizely, you can track engagement, clicks, conversions, sign ups, or anything else that matters to you and your business. Optimizely's custom goal tracking provides an endless range of measurable actions that you can define. Just tell Optimizely what to measure, and it will do the rest.
Want to find out more? Visit https://www.optimizely.com/
For more information about the Optimizely Add-on for Episerver, get in touch via the contact form