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Episerver has all of the features you need to easily create customer-centric experiences. Read about our advanced features for CMS, commerce and personalization.

Highlighted capabilities

Optimization as a Service

- Unify your experience optimization into one solution with OaaS from Optimizely. Target, test and recommend better digital experiences.

Web Product Recommendations

- Increase revenue and average order values with Episerver Product Recommendations. Our advanced personalization uses AI to analyze real-time behavior to increase upsells and cross-sells. (Formerly Episerver Perform)

Web Content Recommendations

- Add Content Recommendations to your platform to personalize content for each visitor. It automatically predicts the interests and intent of every individual to deliver hyper-relevant, engaging content. (Formerly Episerver Advance)

Content Intelligence

- Gain a real-time understanding of the content you have at a granular level, why it engages your visitors, and prescriptive guidance on how to optimize the ROI of your content strategy.

Email Product Recommendations

- Send personalized emails and messages triggered by real-time events. Our solution uses artificial intelligence to personalize recommendations and content, and to enrich your CRM data. (Formerly Episerver Reach)

Personalized Product Search & Navigation

- Personalized Product Search & Navigation learns from aggregated search data across the site and combines it with each visitor's real-time behavior to continually optimize suggestions and search results.

Email Content Recommendations

- Extend 1:1 content recommendations into your email service provider of choice to deliver personalized messages to each recipient. Improve email performance KPIs like click-through rate without manual effort.

Episerver's cloud offering

- Episerver's cloud offering delivers elastic scalability, super high speed, robust security, and a managed service with expert support. All built on the Microsoft Azure cloud computing platform.


- Episerver's headless API allows you to use our enterprise CMS platform as coupled, decoupled, and headless architecture. You can easily control and edit content for all your applications in one place.

Optimize Layout

- We have combined the recommendations capabilities within Episerver together with the testing and targeting capabilities of Optimizely, into one holistic package.

Content and Commerce Optimization

- Combine front-end visual tests with backend logic tests to drive your overall business strategy.

Optimize Personalization

- An A/B test can offer more than just visual changes. You can now test entirely new processes and journeys against each other. 

Intelligent Creation

- Your day-to-day workflow is driven by activities. What if the software you use was smart enough to offer you guidance on how to accomplish outcomes for your organization?

All capabilities


- Personalization for websites comes in a lot of shapes and sizes. Learn how Episerver Personalization can help you crawl, walk, run and fly.

Optimizely Data Platform

- Optimizely Data Platform is the only customer data platform that unifies customer data with contextual business data for real-time omnichannel activation.

Visitor Intelligence

- Get a complete overview of visitor behavior with Visitor Intelligence. This capability automatically captures visitor data to deliver insights on individual visits, customer segments and buying journeys. (Formerly Episerver Insight)

Search & Navigation

- Provide visitors with a friction-free discover experience, and automatically build landing pages based on search terms. A full range of capabilities such as faceted navigation and API access is complemented with AI-driven results and reco …

Authoring & Layout

- Episerver boosts your team’s operational efficiency through an advanced authoring interface. Designed to be easy to use, the interface enables you to quickly manage the content layout and maintain brand consistency. The layout is automati …

Promotions Engine

- Promotions Engine provides an intuitive interface to create offers, discounts and promotions, both simple and complex. Targeting the right promotion to the right customer at the right time boosts sales and increases customer satisfaction. 

Order Management

- Episerver's Order Management is a friction-free solution that helps you streamline the shopping experience. Capture orders from all your sources and connect service representatives to your customers. 

Approval Workflows

- Approval workflows bring the right collaborators into streamlined and controlled processes. Manage roles and permissions, use default or custom-built workflows, and rely on notifications to ensure each task in the sequence is completed.

Checkout & Cart

- Fully customizable checkout process with up- and cross-sell capabilities throughout. Comprehensive customer care console with customer and order overview, RMA capabilities, and customer impersonation.

Catalog Management

- Today it is essential that you can present a consistent brand experience across any channel. Episerver’s features for catalog management enable you to reuse content and images across catalogs, stores, and sites, so that you can better mee …

Visitor Groups

- Target large and small groups of people with the most relevant products, offers, and content based on their journey, and track the performance of assets with specific groups to maximise impact.

Multisite Management

- Supports unlimited websites (domains), currencies, fulfillment locations, and languages to allow you to manage all markets and brands in one place

Media Management

- Episerver loves media. We give you the tools to manage your media alongside all your other content with ease, confidence and accuracy.

Retargeting Content Recommendations

- Use Retargeting Content Recommendations to deliver hyper-relevant content to previous visitors across multiple channels.

Content Management

- Episerver's world-class platform enables content management at scale, with features that make it easy to organize, track and publish your content.

Project Collaboration

- Are your projects slow to get moving and difficult to green light? Do you email files back and forth, and then struggle to get the right version approved and published? Episerver’s team and project collaboration gives marketing teams the …

A/B Testing

- A/B Testing quickly guides authors to the most effective presentation of content to shoppers and customers, with data to guide marketers to the content that converts best.

Optimizely Campaign

- Quickly create omnichannel campaigns with Optimizely Campaign. It sends more than 50 million emails every hour for our customers.

Commerce Cloud for Dynamics 365

- Microsoft Dynamics 365 and Episerver Commerce Cloud help enterprises quickly launch a unified commerce solution with faster time-to-market and low maintenance costs.

Global Commerce

- Our connected world presents exciting opportunities for companies to do business in new markets Episerver’s digital commerce platform makes this easier than ever. It includes functionality to enable global collaboration while supporting l …

Marketing Automation by Delivra

- Episerver’s robust integrations with Delivra makes it easy to track visitor browsing behavior, capture visitor data from forms, and personalize digital experiences based on omnichannel engagements.​

Ektron CMS

- Since Ektron joined Episerver, we've combined the best capabilities of both platforms into the Episerver Digital Experience Platform.

24/7 monitoring


Around-the-clock proactive monitoring ensures that your digital presence is always available and performs well.

Up to 24/7 suppport


Up to 24/7 support can be provided based on customer agreement.

Elastic autoscale and CDN


High availability and performance thanks to automatic elastic scaling and load balancing. Includes world-wide content delivery network service.

Continuous software maintenance


Maintenance is the access to the latest software updates released by Episerver for products that have been licensed either through a partner or directly from Episerver.

B2B Commerce highlighted capabilities (available in North America)

Customer Specific Pricing for B2B

- Master the art and science of customer-specific pricing with a pricing manager that matches your complex needs. 

B2B Commerce Cloud Personalization

- Deliver unique experiences with deep personalization capabilities. Whether your goal is to target end consumers, existing customers, new customers, different personas or a combination of all, you need a solution that can manage the comple …

Catalog Management for B2B

- Catalog Management makes it easier for your customers to find what they're looking for and enables your team to personalize your catalog for your customers. 

B2B Analytics

- Episerver B2B Commerce Cloud Analytics helps your get the big picture by combining sales, customer, user and digital analytics data to create a dynamic perspective of how your online presence is performing alongside your traditional sales. 

Merchandising and Promotions for B2B

- Marketers and Merchandisers are under pressure to maximize sales and profitability, control inventory and successfully manage critical ecommerce channels. Merchandising and Promotions within B2B Commerce Cloud enable them to manage their …

B2B Commerce all capabilities (available in North America)

Workflows & Approvals for B2B

- Create unique workflows for researchers, buyers, approvers and more. Ensure they select the correct product, secure the right place and are able to seamlessly manage orders and deliveries with ease and efficiency. 

Shop by Brand & Product for B2B

- Present products on brand-specific landing pages, a separate brand taxonomy or simply use the brand as a filter. However you choose to use it, Shop By Brand will help make it easier for your customers to find what they need to find. 

Search for B2B

- The B2B Commerce Cloud search engine speeds up interactions and creates an overall better search experience for your users. 

Quotes for B2B

- Drive more business and modernize customer interactions with robust quoting capabilities within B2B Commerce Cloud.

Product Configuration for B2B

- Leverage a simplified approach that gives you the power and flexibility to handle multiple types of configured products. 

Portfolio Add-on for B2B

- Episerver Portfolio provides realiable access to digital product catalogs and related sales, marketing and education content in a branded native application. 

PIM Add-on for B2B

- Natively built to integrated with Episerver B2B Commerce Cloud, Episerver PIM allows small teams to quickly setup their catalog and product data requirements and provides functionality to efficiently manage the data acquisition and curati …

Order Management for B2B

- Reduce cost-to-serve and increase customer satisfaction by ensuring crucial components of your business, like order history, invoices, easy reorders, shipping tracking and multiple payment options are intuitive, integrated and easy to use. 

Native Mobile App add-on for B2B

- Whether they're behind a desk or in the field, your team and customers need access to information. With the Episerver Mobile App your people have immediate access to search a product catalog, check order status, checkout and more all at t …

Multisite Management for B2B

- Create any number of websites within a single instance of B2B Commerce Cloud to showcase multiple brands, build industry specific experiences and serve different customer types. Deliver tailored customer experiences out of the box. 

List Management & Quick Order for B2B

- Manage the complex purchasing challenges of the B2B buyer and make it easier for your customers to do business with you. Increase conversions on quotes, order from order history and make it easy to order directly from a list. 

Headless for B2B

- Leverage the all-in-one capabilities of B2B Commerce Cloud or deploy the solution as a headless ecommerce platform, using your own CMS, 3rd party data tools and languages familiar to your developer.

Globalization for B2B

- The B2B Commerce Cloud globalization management system handles the complexities of multi-currency, multi-language, multi-calendar, tax calculations and frieght requirements. 

Cart and Checkout for B2B

- Leverage a powerful rules engine and an architecture designed to integrate into other systems to deliver best-in-class cart & checkout experiences to new and existing customers. 


- Easily create and manage web content for your B2B ecommerce site with an all-in-one web content management system. Need to manage multiple sites? No problem. The B2B CMS is designed to manage many sites from a single instance.

A/B Testing for B2B

- Optimize your B2B ecommerce website with A/B Testing that compares alternate versions of pags to site users and helps you develop a higher-converting website. 

24/7 monitoring


Around-the-clock proactive monitoring ensures that your digital presence is always available and performs well.

Up to 24/7 suppport


Up to 24/7 support can be provided based on customer agreement.

Elastic autoscale and CDN


High availability and performance thanks to automatic elastic scaling and load balancing. Includes world-wide content delivery network service.

Continuous software maintenance


Maintenance is the access to the latest software updates released by Episerver for products that have been licensed either through a partner or directly from Episerver.

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