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Effortlessly put your messaging to the test

A/B Testing quickly guides authors to the most effective presentation of content to shoppers and customers, with data to guide marketers to the content that converts best.

What A/B Testing can do for you

Key features of A/B Testing

Test everything​

A/B Testing is a feature within the interfaces your teams use to create products and content, so you can easily test different content without a bunch of different screens and learning curves.​

Deliver optimized experiences​

From search to checkout, there are opportunities to improve results and drive revenue. Easily test different checkout experiences, payment methods, or landing page offers to find the best.

Optimize creativity with data

Use a data-driven approach to maximize the results of your research and creative, by testing the content and pairing the ideal experience to each shopper.​

Optimize checkout

Optimizing each element of your cart and checkout creates a better experience and leads more conversions and higher AOV.

Related products

Gartner Magic Quadrant for Digital Experience Platforms 2021

Episerver (Optimizely) has been named a Leader in the Gartner Magic Quadrant for Digital Experience Platforms. Episerver (Optimizely)’s customer-centric DXP consists of Content Cloud, Intelligence Cloud and Commerce Cloud. Episerver (Optimizely) is named for its ability to execute and completeness of vision.

Partnering up for your success

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Websites using Episerver

With you every step of the way

There’s nothing we can’t learn online from each other, and the Customer Hub is your home for digital experience expertise. ​

Improve your knowledge and gets hands on tips & tricks with short videos and ‘how to’ product articles.​

These videos and articles run through our suite of Episerver features and add-on products. We highlight the key takeaways to ensure you're well equipped to get the most value from your Episerver platform.​

See our capabilities in action and sign up for a demo

Schedule a live demo with one of our specialists at your convenience. Let us know your requirements and we'll show you how we can elevate your business.

  • Your demo is customized around you
  • Our experts can answer your questions
  • Free and non-binding

Find out why Episerver is the right choice for your business.

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