A/B Testing quickly guides authors to the most effective presentation of content to shoppers and customers, with data to guide marketers to the content that converts best.
What A/B Testing can do for you
Whatever your KPIs, A/B Testing will drive better outcomes for content across all experience channels.
Test across the entire journey
You can test and optimize entire journeys, single pages, or simple components such as a CTA or payment provider, continuously building improvements in the customer experience.
Help with getting started
With A/B testing capabilities built into authoring interfaces, content creators are given initial assistance in setting up tests and applying the results. Users quickly become familiar with the process.
More information about A/B Testing
Commerce managers, merchandisers, and marketers can easily test and monitor the performance of content, promotions, offers, and any combination of experiences in the journey with built-in A/B Testing. This feature supports fast optimization, so that visitors see the most effective messaging.
Part of Content Cloud
Part of Commerce Cloud
Key features of A/B Testing
A/B Testing is a feature within the interfaces your teams use to create products and content, so you can easily test different content without a bunch of different screens and learning curves.
Deliver optimized experiences
From search to checout, there are opportunities to improve results and drive revenue. Easily test different checkout experiences, payment methods, or landing page offers to find the best.
Optimize creativity with data
Use a data-driven approach to maximize the results of your research and creative, by testing the content and pairing the ideal experience to each shopper.
Optimizing each element of your cart and checkout creates a better experience and leads more conversions and higher AOV.
Forrester Research: There's No Personalization Without Content Intelligence
Episerver has been recognized by Gartner as a leader in web content management (WCM). Gartner defines WCM as the process of creating, managing and delivering content over one or more digital channels through the use of specific management solutions based on a core repository. In particular, Gartner highlights Episerver’s broad product portfolio, IT and business usability, and simplicity and transparency in pricing strategy and packages.
This report details why streamlined content management processes, content intelligence, and systems that determine the best content assets to serve to customers are crucial for business success, as customers demand personalized experiences at every point of contact.
Benefit from experience, with Episerver Expert Services
Episerver Digital Experience Platform lets you do amazing things for your customers. Leverage our experts to do amazing things for you! Our team of digital strategists enable Customers and Partners to deliver quantifiable business results powered by Episerver Digital Experience Cloud. Consultants with a depth of experience in all aspects provide expertise and guidance to position you for success.
Connect with customers through content personalisation
Digital Leaders meetup: social distancing has underlined the need for digital connectedness, making digital customer experiences absolutely crucial. However, digital leaders, such as Heads of Digital and CIOs, face a host of challenges.