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Effortlessly put your messaging to the test

A/B Testing quickly guides authors to the most effective presentation of content to shoppers and customers, with data to guide marketers to the content that converts best.

What A/B Testing can do for you

Key features of A/B Testing

Test everything​

A/B Testing is a feature within the interfaces your teams use to create products and content, so you can easily test different content without a bunch of different screens and learning curves.​

Deliver optimized experiences​

From search to checkout, there are opportunities to improve results and drive revenue. Easily test different checkout experiences, payment methods, or landing page offers to find the best.

Optimize creativity with data

Use a data-driven approach to maximize the results of your research and creative, by testing the content and pairing the ideal experience to each shopper.​

Optimize checkout

Optimizing each element of your cart and checkout creates a better experience and leads more conversions and higher AOV.

Related products

Gartner Magic Quadrant for Web Content Management

Episerver has been recognized by Gartner as a leader in web content management (WCM). Gartner defines WCM as the process of creating, managing and delivering content over one or more digital channels through the use of specific management solutions based on a core repository. In particular, Gartner highlights Episerver’s broad product portfolio, IT and business usability, and simplicity and transparency in pricing strategy and packages.

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Benefit from experience, with Episerver Expert Services

Episerver Digital Experience Platform lets you do amazing things for your customers. Leverage our experts to do amazing things for you! Our team of digital strategists enable Customers and Partners to deliver quantifiable business results powered by Episerver Digital Experience Cloud. Consultants with a depth of experience in all aspects provide expertise and guidance to position you for success.

See our capabilities in action and sign up for a demo

Schedule a live demo with one of our specialists at your convenience. Let us know your requirements and we'll show you how we can elevate your business.

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