The Customer Data Platform helps to aggregate all your first- and third-party data in one place.
What a Customer Data Platform can do for you
Give a complete view of the customer
Bring third-party customer data into Episerver to build a holistic profile of each customer's journey within a single system of record.
Deliver powerful segmentation
Create unlimited audience segments based on any dimension of data within the system using first- and third-party data sources.
Offer omnichannel activation
Activate audience segments across channels with the CDP serving as the "command and control" hub for customer data.
More information about the Customer Data Platform
Bring first- and third-party data together to gain a complete view of each customer's digital journey to build targeted segments, activate them across channels, and drive better business outcomes.
Available for Content Cloud customers
Available for Commerce Cloud customers
Restrictions apply, please contact sales
Key features of Customer Data Platform
Flexible data ingestion
Save time by using existing data connectors or use our robust APIs to ingest third-party data into the Customer Data Platform. The ingested data can then be used alongside data collected from first-party to support holistic customer segmentation and targeting.
Unified view of each customer
Aggregate events, actions, and other data for each visitor in one place to build out a 360-degree view of their engagement with your brand or organization.
Create advanced segments based on a combination of your customer's historic activity, contextual information from current digital activities, and third-party information. Easily push these multi-dimensional segments back into activation channels to drive even more personalized online and offline experiences.
Forrester Research: There's No Personalization Without Content Intelligence
Gartner Magic Quadrant for Personalization Engines
This report details why streamlined content management processes, content intelligence, and systems that determine the best content assets to serve up to customers are crucial for business success, as customers demand personalized experiences at every point of contact.
Episerver has been recognized by Gartner for our work in personalization. Personalization processes create relevant, individualized interactions between a company and its audiences to enhance the recipient’s experience. Episerver’s strengths are recognized as displaying stand-out testing and optimization, customer success focus, and GDPR compliance.
Customers have changed their expectations of a brand, they now demand omnichannel services. The impact on having a fully integrated system on our marketing has been huge.
Buying group blindness
Multiple individuals from the same organization are anonymously consuming content on your site and you don’t know who they are. I hope you’re saying to yourself, “Oh no, we need to fix that right now!"
Forrester Research: There’s No Personalization Without Content Intelligence
This report details why personalization initiatives fall short and gives digital leaders the tools to take a more strategic approach to preparing and wiring up content to better deliver on their personalization promises.
Episerver Digital Experience Cloud lets you do amazing things for your customers – leverage our experts to do amazing things for you. Our team of digital strategists enable Customers and Partners to deliver quantifiable business results powered by Episerver Digital Experience Cloud. Consultants with a depth of experience in all aspects of the world of digital transformation, provide expertise and guidance through onsite workshops to position you for success.