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Align your entire brand around the customer

Harmonize, understand and immediately act upon your business data with next-level CDP capabilities and the customer context at the core

What customers love about Optimizely Data Platform

How to get started with Optimizely Data Platform

Unify all of your business data together to gain a complete view of each customer's digital journey to build targeted segments, activate them across channels, and drive better business outcomes.

  • Available via the Digital Experience Platform
  • Available for Content Cloud Customers
  • Available for Commerce Cloud Customers

Get started today

Transform customer data into customer experiences

Make your data matter

With ODP, your business data is unified into one harmonized view of the customer experience. Eliminate silos with breakthrough integrations. Deliver relevance and personalization with real-time activations and automate more with templates that can be tested and used over and over.

Supercharge your tech stack

ODP makes it simple for you to integrate your customer data from any ecommerce, experience or marketing platform. Use ODP to unify your customer data into a rich and actionable customer profile and take your marketing to the next level.

Reach your customers anywhere

Build and deploy all your marketing campaigns, integrate into the marketing system of your choice, or integrate with other experience solutions such as:

  • SMS
  • Email
  • Advertising and social
  • Web and app
  • Customer service

Related products

Customers have changed their expectations of a brand, they now demand omnichannel services. The impact on having a fully integrated system on our marketing has been huge.

Our great partners are the key to our success




Certified developers

20 000+

Websites using Episerver

Get the most out of Episerver expert services

Episerver Digital Experience Platform lets you do amazing things for your customers – leverage our experts to do amazing things for you. Our team of digital strategists enable Customers and Partners to deliver quantifiable business results powered by Episerver Digital Experience Platform. Consultants with a depth of experience in all aspects of the world of digital transformation, provide expertise and guidance through onsite workshops to position you for success.

See our capabilities in action and sign up for a demo

Schedule a live demo with one of our specialists at your convenience. Let us know your requirements and we'll show you how we can elevate your business.

  • Your demo is customized around you
  • Our experts can answer your questions
  • Free and non-binding

Find out why Episerver is the right choice for your business.

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