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Activate a 360-degree view of customers

The Customer Data Platform helps to aggregate all your first- and third-party data in one place.

What a Customer Data Platform can do for you

Key features of Customer Data Platform

Flexible data ingestion

Save time by using existing data connectors or use our robust APIs to ingest third-party data into the Customer Data Platform. The ingested data can then be used alongside data collected from first-party to support holistic customer segmentation and targeting.

Unified view of each customer

Aggregate events, actions, and other data for each visitor in one place to build out a 360-degree view of their engagement with your brand or organization.

Sophisticated segmentation​

Create advanced segments based on a combination of your customer's historic activity, contextual information from current digital activities, and third-party information. Easily push these multi-dimensional segments back into activation channels to drive even more personalized online and offline experiences.

Related products

Forrester Research: There's No Personalization Without Content Intelligence

Gartner Magic Quadrant for Personalization Engines

This report details why streamlined content management processes, content intelligence, and systems that determine the best content assets to serve up to customers are crucial for business success, as customers demand personalized experiences at every point of contact. 

​Episerver has been recognized by Gartner for our work in personalization. Personalization processes create relevant, individualized interactions between a company and​ its audiences to enhance the recipient’s experience. Episerver’s strengths are recognized as displaying stand-out testing and optimization, customer success focus, and GDPR compliance.

Customers have changed their expectations of a brand, they now demand omnichannel services. The impact on having a fully integrated system on our marketing has been huge.

Our great partners are the key to our success

800+

Partners

5000+

Certified developers

20 000+

Websites using Episerver

Get the most out of Episerver expert services

Episerver Digital Experience Cloud lets you do amazing things for your customers – leverage our experts to do amazing things for you. Our team of digital strategists enable Customers and Partners to deliver quantifiable business results powered by Episerver Digital Experience Cloud. Consultants with a depth of experience in all aspects of the world of digital transformation, provide expertise and guidance through onsite workshops to position you for success.

See our capabilities in action and sign up for a demo

Schedule a live demo with one of our specialists at your convenience. Let us know your requirements and we'll show you how we can elevate your business.

  • Your demo is customized around you
  • Our experts can answer your questions
  • Free and non-binding

Find out why Episerver is the right choice for your business.

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