Improve email performance with dynamic content recommendations
Automate the delivery of content recommendations via email based on the unique interests of each recipient with no manual rules.
What Episerver Email Content Recommendations can do for you
Improve email click-through rate
Hyper-relevant recommendations offer the best chance of click-throughs, encouraging more visitors to return to your website and continue their content journey.
Deliver relevance when it matters
Email Content Recommendations are generated when the email is opened by the recipient, rather than when it is sent, to ensure the content is as fresh and relevant as possible.
Scale personalization effortlessly
Leverage AI and machine learning to automatically match the best content to each recipient's interests instead of manually curating content for audience segment.
More information about Email Content Recommendations
Rather than rely on a limited set of hard-coded templates, use AI-powered recommendations to engage each email recipient with relevant content chosen for them, based on their individual interests.
Available for Content Cloud customers
Available for Commerce Cloud customers
Available standalone to select customers in US/UK
Key features of Email Content Recommendations
Works with any email service provider
Email Content Recommendations can be injected into any email service provider (ESP) or marketing automation platform (MAP). A few lines of simple embeddable code can turn one-size-fits-all emails into hyper-relevant personalized messages designed to drive greater click-through rates.
Hashed email protects privacy
All recipient identifiers are automatically hashed by Email Content Recommendations to protect the privacy of recipients, meaning your lists remain anonymous to the platform.
Configure recommendations to your needs
For example, have your "thank you for subscribing" trigger email select content from blogs for further reading but set your "drip campaign" to choose from resources and case studies.
Recommendations get smarter over time
Behavior by the shopper automatically updates their interest profile in a machine learning-driven adaptive learning process which gets smarter over time as it ingests and analyzes more data.
Forrester Research: There's No Personalization Without Content Intelligence
Gartner Magic Quadrant for Personalization Engines
This report details why streamlined content management processes, content intelligence, and systems that determine the best content assets to serve up to customers are crucial for business success, as customers demand personalized experiences at every point of contact.
Episerver has been recognized by Gartner for our work in personalization. Personalization processes create relevant, individualized interactions between a company and its audiences to enhance the recipient’s experience. Episerver’s strengths are recognized as displaying stand-out testing and optimization, customer success focus, and GDPR compliance.
Our CMS was inflexible and we had significant stability concerns and challenges with being able to update pages. We decided to make the leap to Episerver and it was a fantastic decision.
Director of Marketing Operations & TechnologyApplied Systems
I think a big part of it is just getting more value out of the platform going forward, now that we have B2B and B2C in one place - essentially two sites in one place.
Digital Commerce DirectorD'Addario
The new website has captured the very essence of our approach to casual dining and translated the importance of locality into a clever and very personal user journey.
Marketing DirectorPizza Hut Restaurants
We can now confidently say, we have the strong foundations in place to support our continuing roadmap for a customer-centred omnichannel strategy.
IT ManagerEason & Son
Buying group blindness
Multiple individuals from the same organization are anonymously consuming content on your site and you don’t know who they are. I hope you’re saying to yourself, “Oh no, we need to fix that right now!"
Forrester Research: There’s No Personalization Without Content Intelligence
This report details why personalization initiatives fall short and gives digital leaders the tools to take a more strategic approach to preparing and wiring up content to better deliver on their personalization promises.
Episerver Digital Experience Cloud lets you do amazing things for your customers – leverage our experts to do amazing things for you. Our team of digital strategists enable Customers and Partners to deliver quantifiable business results powered by Episerver Digital Experience Cloud. Consultants with a depth of experience in all aspects of the world of digital transformation, provide expertise and guidance through onsite workshops to position you for success.