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Build how you want.

Build “headlessly” for mass scale and multichannel deployment, integrate individual modules when your requirements change, or use a coupled CMS to ensure maximum speed-to-market with minimal technical support. 

Streamline the checkout process.

Use customizable checkout workflows to tailor your customers’ 
checkout experience with access to more than 200+ payment gateways to make purchasing seamless.

Target with ease.

Segment customers using imported segments or create your own based on location, behavior, and more to personalize content at scale and transform your ecommerce growth.

Deliver unique content experiences 

Evolve your product information into personalized experiences that educate and drive action. Live, on-page editing with reusable blocks and page elements enhanced by approval workflows. 

  • Market-leading CMS 
  • Content and Commerce in one 
  • Multisite support 

I am extremely proud that we could generate the kind of business lift we did for Dot Foods with the COVID-19 microsite built on Optimizely, in a matter of just two weeks.

Casper Aagaard Rasmussen
Valtech

Personalize meaningful content 

Segment customers using imported segments or create your own personalized Visitor Groups and target them with offers and promotions. 

  • Personalized product recommendations
  • Personalized landing pages
  • Intelligent search  

With plans to further integrate our back-end with new ERP, PIM and other platforms, Optimizely’s open-API architecture made it an easy decision to cement Optimizely as the foundation for future digital success.

Nadir Ali
Fenix Outdoors AG

Unlock new sales growth 

Launch custom checkout workflows across multiple sites to ensure a rich and memorable customer experience that eases checkout operations.

  • Custom checkout flows
  • Integrated shipping, fulfillment, and payment options

I am extremely proud that we could generate the kind of business lift we did for Dot Foods with the COVID-19 microsite built on Optimizely, in a matter of just two weeks.

Casper Aagaard Rasmussen
Group SVP, Technology, Valtech, Dot Foods

Improve loyalty across your audience 

Leverage intelligent commerce analytics to make data-driven decisions. Weave loyalty content and program signups throughout your site experience with simple drag-and-drop functionality. 

  • Promotions and boosting 
  • List management
  • Commerce analytics 

We have created an online atmosphere that provides nearly the same experience as a physical store.

Claes Hansen
Montana Furniture

Keep it all connected

Integrate Customized Commerce with your favorite tools

See full list of integrations

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ERP (Enterprise resource planning) Integrations

Connect your ERP to Customized Commerce to import critical business information for products and customers to bring your ecommerce site to life.  

PIM (Product Information Management) 

User Optimizely’s out-of-the-box PIM solution to centralize product descriptions, specifications, images, and pricing, or connect to an existing PIM for convenience.  

CRM (Customer Relationship Management)

Integrate customer data from your CRM to utilize impactful purchasing insights for marketing to grow sales.

We have seen a 51% increase in product views, a 70% increase in add to basket and a 9% increase in returning users which is fantastic. We're over the moon with the outcome.

Michael Nong
Head of E-Commerce, New Era

We knew Optimizely would be the best partner because they have the existing technology: All our existing customer data is stored in the Optimizely Data Platform, and so are all the channels we need.

Amanda Scarnechia
CRM Marketing Manager, Scotts

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