Extend content recommendations into your retargeting strategy to drive conversions.
Retargeting Content Recommendations delivers individually-tailored relevance to your visitors, driving up the number of conversions and lowering the cost.
What Retargeting Content Recommendations can do for you
Improve effectiveness of advertising
Automate the recommendation and delivery of next best content within a retargeting strategy, and watch hyper-relevant ads drive up click-through rates.
Decrease cost of conversions
As relevant content drives high value actions, see the number of conversions rise, and the cost of conversions fall.
Easily scale campaigns
Leveraging automatic recommendations for each visitor automatically is a more efficient way to scale than setting up hundreds of separate campaigns to achieve 1:1 targeting.
More information about Retargeting Content Recommendations
Use Retargeting Content Recommendations to deliver hyper-relevant content to previous visitors across multiple channels.
Available to select customers standalone in US/UK
Restrictions apply, please contact sales
Key features of Retargeting Content Recommendations
1:1 recommendations
Each next bestcontent decision is made at the individual level based on a visitor's unique interest profile. As their interests change, so do the recommendations, which means your retargeting always stay relevant.
Automated processes
Predictions are pushed into your retargeting system automatically via audience lists, and visitors are moved from list to list automatically without manual setup. Save hundreds of hours by no longer setting up campaigns manually after initial onboarding.
Your ads, your brand
Real-time information pushed automatically into your retargeting system doesn't take away your control over budget, audience and timing for ads. It just removes the burden of deciding who gets each message.
Forrester Research: There's No Personalization Without Content Intelligence
Gartner Magic Quadrant for Personalization Engines
This report details why streamlined content management processes, content intelligence, and systems that determine the best content assets to serve up to customers are crucial for business success, as customers demand personalized experiences at every point of contact.
Episerver has been recognized by Gartner for our work in personalization. Personalization processes create relevant, individualized interactions between a company and its audiences to enhance the recipient’s experience. Episerver’s strengths are recognized as displaying stand-out testing and optimization, customer success focus, and GDPR compliance.
The ability to derive and use interest profiles on our customers allows us to tailor our retargeting to each person and greatly improve advertising efficiency.
Carl Sutherland
Related resources
Article
How to use metrics to guide your content strategy
Personalization
Personalized experiences require more than just customer data. How do you ensure the best content is paired with the right individual? By managing content with a strong data-driven framework.
It’s time to unlock the code to content recommendations and how they are made within web, email, and paid channels. By the time you’re done reading this, you will understand exactly how much control you have over recommended content and its look and feel.
I bet when you think about "intelligent content," blogs, videos, and social media come to mind. The truth is, intelligent content is NOT content marketing; it's your website continuously optimizing.
Benefit from experience, with Episerver Expert Services
Episerver Digital Experience Platform lets you do amazing things for your customers. Leverage our experts to do amazing things for you! Our team of digital strategists enable Customers and Partners to deliver quantifiable business results powered by Episerver Digital Experience Cloud. Consultants with a depth of experience in all aspects provide expertise and guidance to position you for success.
