Extend content recommendations into your retargeting strategy to drive conversions.
Retargeting Content Recommendations delivers individually-tailored relevance to your visitors, driving up the number of conversions and lowering the cost.
Key features of Retargeting Content Recommendations
Each next bestcontent decision is made at the individual level based on a visitor's unique interest profile. As their interests change, so do the recommendations, which means your retargeting always stay relevant.
Predictions are pushed into your retargeting system automatically via audience lists, and visitors are moved from list to list automatically without manual setup. Save hundreds of hours by no longer setting up campaigns manually after initial onboarding.
Real-time information pushed automatically into your retargeting system doesn't take away your control over budget, audience and timing for ads. It just removes the burden of deciding who gets each message.
The ability to derive and use interest profiles on our customers allows us to tailor our retargeting to each person and greatly improve advertising efficiency.
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