Extend content recommendations into your retargeting strategy to drive conversions.
Retargeting Content Recommendations delivers individually-tailored relevance to your visitors, driving up the number of conversions and lowering the cost.
What Retargeting Content Recommendations can do for you
Improve effectiveness of advertising
Automate the recommendation and delivery of next best content within a retargeting strategy, and watch hyper-relevant ads drive up click-through rates.
Decrease cost of conversions
As relevant content drives high value actions, see the number of conversions rise, and the cost of conversions fall.
Easily scale campaigns
Leveraging automatic recommendations for each visitor automatically is a more efficient way to scale than setting up hundreds of separate campaigns to achieve 1:1 targeting.
More information about Retargeting Content Recommendations
Use Retargeting Content Recommendations to deliver hyper-relevant content to previous visitors across multiple channels.
Available to select customers standalone in US/UK
Restrictions apply, please contact sales
Key features of Retargeting Content Recommendations
1:1 recommendations
Each next bestcontent decision is made at the individual level based on a visitor's unique interest profile. As their interests change, so do the recommendations, which means your retargeting always stay relevant.
Automated processes
Predictions are pushed into your retargeting system automatically via audience lists, and visitors are moved from list to list automatically without manual setup. Save hundreds of hours by no longer setting up campaigns manually after initial onboarding.
Your ads, your brand
Real-time information pushed automatically into your retargeting system doesn't take away your control over budget, audience and timing for ads. It just removes the burden of deciding who gets each message.
The ability to derive and use interest profiles on our customers allows us to tailor our retargeting to each person and greatly improve advertising efficiency.
Carl Sutherland
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