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Target audiences and personas with relevant content at the right time.

Capture real-time and historic behavioral data to create Visitor Groups, and design the most relevant and rewarding experiences for them.

What Visitor Groups can do for you

Key features of Visitor Groups

Web product recommendations​

Advanced personalization uses AI to analyze real-time behavior, leading to increase upsells and cross-sells. Use Visitor Groups combined with AI "no rules" recommendations to present the most relevant product for each shopping experience.

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Visitor intelligence​

Automatically capture the data to deliver insights on individual visits, customer segments and buying journeys, and understand the combinations of products, journeys, and shopper profiles which lead to the best outcomes.

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​Optimize through A/B testing

A/B test everything from product pages to check outs and payment types to learn which combinations of product, content, offers and assets work best for specific shopper personas. ​

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Engage at the right time

Automatically meet your customers with the right content at the right time, and provide timely updates on relevant products, promotions and offers.

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Related products

Gartner Magic Quadrant for Web Content Management

Forrester Research: There's No Personalization Without Content Intelligence

Episerver has been recognized by Gartner as a leader in web content management (WCM). Gartner defines WCM as the process of creating, managing and delivering content over one or more digital channels through the use of specific management solutions based on a core repository. In particular, Gartner highlights Episerver’s broad product portfolio, IT and business usability, and simplicity and transparency in pricing strategy and packages.

This report details why streamlined content management processes, content intelligence, and systems that determine the best content assets to serve to customers are crucial for business success, as customers demand personalized experiences at every point of contact.

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Benefit from experience, with Episerver Expert Services

Episerver Digital Experience Platform lets you do amazing things for your customers. Leverage our experts to do amazing things for you! Our team of digital strategists enable Customers and Partners to deliver quantifiable business results powered by Episerver Digital Experience Cloud. Consultants with a depth of experience in all aspects provide expertise and guidance to position you for success.

See our capabilities in action and sign up for a demo

Schedule a live demo with one of our specialists at your convenience. Let us know your requirements and we'll show you how we can elevate your business.

  • Your demo is customized around you
  • Our experts can answer your questions
  • Free and non-binding

Find out why Episerver is the right choice for your business.

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