Forrester Research: There's No Personalization Without Content Intelligence
Gartner Magic Quadrant for Personalization Engines
This report details why streamlined content management processes, content intelligence, and systems that determine the best content assets to serve up to customers are crucial for business success, as customers demand personalized experiences at every point of contact.
Episerver has been recognized by Gartner for our work in personalization. Personalization processes create relevant, individualized interactions between a company and its audiences to enhance the recipient’s experience. Episerver’s strengths are recognized as displaying stand-out testing and optimization, customer success focus, and GDPR compliance.
We have launched and are continuing to iterate with the Episerver team, it's about using those stated registered profiles and also through things like visitor intelligence, looking at what people are doing on the site and then serving them relevant content based upon their profile and/or their behavior.
Director of ITEPG Health
How to use intelligent content
I bet when you think about "intelligent content," blogs, videos, and social media come to mind. The truth is, intelligent content is NOT content marketing; it's your website continuously optimizing.
It’s time to unlock the code to content recommendations and how they are made within web, email, and paid channels. By the time you’re done reading this, you will understand exactly how much control you have over recommended content and its look and feel.
Benefit from experience, with Episerver Expert Services
Episerver Digital Experience Platform lets you do amazing things for your customers. Leverage our experts to do amazing things for you! Our team of digital strategists enable Customers and Partners to deliver quantifiable business results powered by Episerver Digital Experience Cloud. Consultants with a depth of experience in all aspects provide expertise and guidance to position you for success.