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Digital Experience Platform Intelligence Cloud Web Content Recommendations

Serve each visitor the most relevant content automatically

AI-powered recommendations act upon the unique interests of each visitor in real-time to help you deliver personalization with minimal manual effort

What Web Content Recommendations can do for you

Key features of Web Content Recommendations

Works for anonymous and known visitors

AI-powered interest profiling technology generates first-party intent data profiles for all visitors, even if the visitor is anonymous.

This real-time interest profile at the individual level serves as the foundation for our 1:1 recommendations.

Recommendations update in real-time

Each new interaction updates a visitor's interest profile in real-time, with most recent interactions carrying more weight than older ones.

Recommendations are also updated in real-time as the interest profile driving the recommendation algorithm has now changed.

Tailor recommendations to your needs

Easily configure each recommendation block to suit your specific design and configuration preferences.

Popular use cases include the ability to filter recommendations by eligibility attributes of the user or to filter recommendations down to a specific asset type.

Measure results and uplift with ease

Clearly see the impact of recommendations with measurement dashboards for each widget delivery.

Built-in comparison of personalized vs. unpersonalized click-through-rates shows the impact of recommendations in real-time.

Supported languages

ar - Arabic

cs - Czech

da - Danish

de - German

el - Greek

en - English

es - Spanish

fi - Finnish

fr - French

he - Heberw

hu - Hungarian

id - Indonesian

it - Italian

ja - Japanese

ko - Korean

ms - Malay

nl - Dutch

no - Norwegian

pl - Pali

pt - Portugese

ru - Russian

sv - Swedish

tr - Turkish

vi. - Vietnamese

zh - Chinese

Related products

There are plenty of services out there that offer good quality, extensive content, but I don’t believe anybody else right now in Pharma is really focusing on the user-experience….it’s all about ‘making it easy'

Ian Daley, Chief Digital Officer, EPG Health

Ian Daley

Chief Digital Officer EPG Health

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