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Digital Experience Platform Intelligence Cloud Web Content Recommendations

Serve each visitor the most relevant content automatically

AI-powered recommendations act upon the unique interests of each visitor in real-time to help you deliver personalization with minimal manual effort

What Web Content Recommendations can do for you

Key features of Web Content Recommendations

Works for anonymous and known visitors

AI-powered interest profiling technology generates first-party intent data profiles for all visitors, even if the visitor is anonymous.

This real-time interest profile at the individual level serves as the foundation for our 1:1 recommendations.

Recommendations update in real-time

Each new interaction updates a visitor's interest profile in real-time, with most recent interactions carrying more weight than older ones.

Recommendations are also updated in real-time as the interest profile driving the recommendation algorithm has now changed.

Tailor recommendations to your needs

Easily configure each recommendation block to suit your specific design and configuration preferences.

Popular use cases include the ability to filter recommendations by eligibility attributes of the user or to filter recommendations down to a specific asset type.

Measure results and uplift with ease

Clearly see the impact of recommendations with measurement dashboards for each widget delivery.

Built-in comparison of personalized vs. unpersonalized click-through-rates shows the impact of recommendations in real-time.

Related products

Forrester Research: There's No Personalization Without Content Intelligence

Gartner Magic Quadrant for Personalization Engines

This report details why streamlined content management processes, content intelligence, and systems that determine the best content assets to serve up to customers are crucial for business success, as customers demand personalized experiences at every point of contact. 

​Episerver has been recognized by Gartner for our work in personalization. Personalization processes create relevant, individualized interactions between a company and​ its audiences to enhance the recipient’s experience. Episerver’s strengths are recognized as displaying stand-out testing and optimization, customer success focus, and GDPR compliance.

There are plenty of services out there that offer good quality, extensive content, but I don’t believe anybody else right now in Pharma is really focusing on the user-experience….it’s all about ‘making it easy'

Ian Daley, Chief Digital Officer, EPG Health

Ian Daley

Chief Digital Officer EPG Health

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Episerver Digital Experience Cloud lets you do amazing things for your customers – leverage our experts to do amazing things for you. Our team of digital strategists enable Customers and Partners to deliver quantifiable business results powered by Episerver Digital Experience Cloud. Consultants with a depth of experience in all aspects of the world of digital transformation, provide expertise and guidance through onsite workshops to position you for success.

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