Integrated A/B testing for powerful content optimization
Episerver’s A/B testing feature streamlines how you produce effective content. It makes it easy to find the right content, without needing to hire outside agencies or purchase external products for testing and optimization.
- Integrated within Episerver's DXP.
- Flexible testing options and conversion tracking.
- Guided test setup.
Episerver’s A/B testing feature is an integral part of the authoring and campaign experience. Make page or block edits using our tools and begin testing with a single click.
Statistics and recommendations guide marketers to the content that converts best, then they can publish that content with one click. Included as part of the Episerver platform for both licensed and cloud service applications, at no additional cost.
Benefits of using Episerver’s A/B testing
Guided setup makes it easy for the marketer to implement A/B tests and monitor results.
Part of the workflow
No need for outside tools, fully integrated in Episerver Digital Experience Cloud.
Flexible testing options
Flexible testing options allow for testing at the page or block level.