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A/B testing Episerver’s built-in A/B testing feature quickly guides you through the testing process, so that the most effective messaging is presented to website visitors.

Integrated A/B testing for powerful content optimization

Commerce managers, merchandisers, and marketers can easily test and monitor the performance of content at the page or block level with Episerver’s built-in A/B testing. This feature quickly guides you through the testing process, so that visitors see the most effective messaging.

Episerver’s A/B testing feature streamlines how you produce effective content. It makes it easy to find the right content, without needing to hire outside agencies or purchase external products for testing and optimization.

  • Integrated within Episerver's DXP.
  • Flexible testing options and conversion tracking.
  • Guided test setup.

Episerver’s A/B testing feature is an integral part of the authoring and campaign experience. Make page or block edits using our tools and begin testing with a single click.

Statistics and recommendations guide marketers to the content that converts best, then they can publish that content with one click. Included as part of the Episerver platform for both licensed and cloud service applications, at no additional cost.

Benefits of using Episerver’s A/B testing

  • Guided setup

    Guided setup makes it easy for the marketer to implement A/B tests and monitor results.

  • Part of the workflow

    No need for outside tools, fully integrated in Episerver Digital Experience Cloud.

  • Flexible testing options

    Flexible testing options allow for testing at the page or block level.

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