Collect and analyze visitor data in all channels
Easily understand customer and visitor behavior
Visitor intelligence you can use
Episerver Analytics provides a better way to track individual profiles and customer segments. For every visitor or customer, you can see data on personal preferences, transaction history, and campaign engagement – across multiple channels. Use data from Analytics to:
Personalize marketing campaigns targeted at individuals or segments.
Increase engagement by offering relevant content and products in real-time.
Increase revenue and average order values.
Discover personas, persona journeys, and multi-dimensional segments.
Putting privacy and security first
Episerver Analytics utilizes exclusive Episerver technology that does not depend on any external services. Data is stored using a secure infrastructure and managed within the Episerver Digital Experience Platform. This means that you and your customers are always in full control of their data. You can easily manage exactly what is being tracked, and what is not. Episerver's DXP ensures you get the strictest levels of security and confidentiality. Episerver’s information security compliance framework is based on the ISO 27001 standard. Installation and configuration of Episerver Analytics is managed through the cloud. Backups, security and software upgrades are all taken care of.