Combine data to segment and target customers
Make customer data actionableBy bringing together customer data in Episerver, you can take data stuck in other systems like CRM and ERP and put it to work in segmenting and personalizing experiences for your customers. Episerver’s solution combines your historic records of your customers with contextual information from their current site visit, so you can provide a personalized experience that centers on them.
Import dataUse our robust APIs to import your customer data to Episerver’s Digital Experience Platform (DXP). You can save time by using connectors available for Microsoft Dynamics CRM and Salesforce Connect. The imported data can then be used, along with the data already collected by Episerver in the Profile Store, to segment and target your customers and optimize their interactions with your brand.
Privacy and securityData is stored using a secure infrastructure and managed within Episerver’s DXP. This means that you and your customers are always in full control of their data. You can easily manage exactly what is being tracked or imported and what is not. Our DXP ensures you get the strictest levels of security and confidentiality. Episerver’s information security compliance framework is based on the ISO 27001 standard. With Episerver DXP backups, security and software upgrades are all taken care of.
Better understand customersEpiserver’s solution provides you with a clearer picture of how to engage with your customers and what affects their customer journey. Combining offline and online data helps you to speak with consistency to your customers. It also helps you understand how they converted, more than just by looking at their last interaction.
Get a demo of our solution
Learn how our platform helps you automatically create customer-centric experiences, with best-in-class CMS, robust commerce and advanced personalization. It's an easy 3-step process.
- First, you schedule a 30-minute discovery call by submitting this form.
- Next, we show you a custom demo based on your requirements.
- Third, we help you find a certified Episerver implementation partner so you can get started!