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Optimize Personalization

Deliver 1:1 personalization by testing entire customer journeys on a single page

The benefits of optimizing personalization

Go beyond A/B testing

Conduct more sophisticated experiments. 

An A/B test can offer more than just visual changes. When you're faced with difficult business decisions, why not test entirely new processes and journeys against each other to help you. 

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Episerver Digital Experience Cloud lets you do amazing things for your customers – leverage our experts to do amazing things for you. Our team of digital strategists enable Customers and Partners to deliver quantifiable business results powered by Episerver Digital Experience Cloud. Consultants with a depth of experience in all aspects of the world of digital transformation, provide expertise and guidance through onsite workshops to position you for success.

We were initially doing some fairly blunt segmentation based on what we knew of someone's sector or their location. With content intelligence, that moved to be a much more personalized view; we were able to get much more granular data.

Jon Ewing

CMO Fitch Group

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