Eliminate complex rules-based personalization with Episerver Personalization, an intelligent personalization suite of products available in the cloud with a simple SaaS subscription. By combining machine learning, artificial intelligence, and statistical analysis, Episerver empowers merchandisers to present individualized content and product selections in multiple channels, without complicated configuration. The platform conceptualizes a traditional Data Management Platform (DMP), while offering advanced personalization tools and a secure and compliant user interface to enable your customers to control their presences - even the right to be forgotten.
Personalized search - Optimize the customer experience with relevant search results based on visitor behavior.
Optimized rankings - Display products optimized for each visitor based on behavioral data and merchandising strategies.
Email recommendations - Ensure each email is completely personalized for each recipient every time they open a message.
Behavioral triggers - Trigger messages based on customer behavior on the website, such as product interest.
Smart content personalization - Automatically individualize landing pages, content listings and home pages to increase engagement.
Content sequencing - Offer visitors the right content at the right time based on individual behaviors and preferences.
Product recommendations - Easily enable personalized product recommendations throughout your web or mobile site.
Personalized engagement - Create opportunities for cross-sells or upsells by analyzing and acting on real-time visitor behavior.
Persistent visitor intelligence - Compile visitor data according to profiles, journeys, personas or segments.
Actionable insights - Use behavioral data and personal details to inform marketing campaigns.
Episerver’s intelligent personalization platform includes a full suite of digital commerce personalization tools, from behavioral ranking, product recommendations for web and email, and automatic behavioral alerts and actions that quickly increase conversions and average order value.
Beyond commerce, Episerver uniquely tailors the content experience, too – giving each visitor a highly relevant and engaging experience on any website or mobile site. Episerver automatically shows and recommends the content that is most likely to be of interest at the next step of the visitor’s journey. Thanks to Episerver’s behavioral data store, different content is presented at different points in the journey, providing a relevant experience both for first-time visitors and repeat customers. This means lower bounce rates, more conversions, and happier customers.