Visitor intelligence with real-time analytics

Episerver Insight automatically captures and analyzes visitor data. It visualizes customer journeys, at the individual or group level, providing insights on every visit, click, email and purchase.

Easily understand customer and visitor behavior

  • Customer profiles

    Episerver keeps track of every visit, click, email, message and purchase – from anonymous leads to repeat customers. Learn what customers do and why.

  • Third-party data

    Add third-party data to customer profiles from CRM, ERP and marketing automation systems. Use the data to personalize content and give recommendations.

  • Performance dashboards

    Use customized dashboards to drill down into your campaign performance data. Quickly improve campaigns for certain channels and customer segments.


Hands-on demo

Episerver Insight allows you to track and analyze customer behavior. The solution helps you easily compile, analyze and act on visitor data, including every visit, click, email and purchase. You can view data arranged by segments, journeys, personas or individual profiles. Watch this ten minutes video and get the guided tour. 

Episerver Insight - Do more with data

Episerver Insight, the persistent visitor intelligence product from Episerver, empowers companies to both collect and visualize anything from personal details and preferences to transaction history, attributes and classifications, and the multichannel customer journey. With Episerver Insight, you can:

  • Use information like personal details, preferences, transaction history, attributes and more to inform marketing campaigns.
  • Use your customer data to drive omnichannel traffic, increase revenue and average order value, and improve customer loyalty by offering relevant content, products and offers to customers in real-time.
  • Organize and store data according to individual or group profiles and journeys, personas and persona journeys, segments and multi-dimensional segments.

Visitor intelligence that puts privacy first

Episerver Insight visitor intelligence is built right into the Digital Experience Cloud platform, and doesn’t rely on any third-party service to store your information. This means that you, and ultimately your customers, are always in full control of their data. This also means that you can manage exactly what is being tracked, and what is not.

When your customers entrust you with their data, security is equally important. Episerver’s information security compliance framework is based on the ISO 27001 standard. With Episerver Digital Experience Cloud you get a fully managed solution with the strictest levels of security and confidentiality.

Since Episerver Insight runs in the cloud, you don’t need to worry about setting up or configuring the service. Installation on your websites is completed in a matter of minutes, and backups, security and software upgrades are all taken care of.

Learn more in our Trust Center


Talk to an expert to learn more!

Episerver’s features and add-ons can help you get quick results with minimal effort. Contact our experts to learn about pricing, integrations and how to get started.

Better results with less work: Our technology helps you automatically improve each step of the customer journey.

Advanced capabilities: We use machine learning and data insights to instantly improve results and customer experiences.

Ready-made connectors: We make integration with other systems easy! Learn how you can quickly extend your solution.

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