Deliver a personalized buying experience across channels

Shoppers connecting with you digitally are telling you what they want, but are you listening? Episerver understands visitors’ behavior and actions, and presents exactly the right products along the customer journey.

Always-on personalization with Episerver

  • Pinpoint accuracy

    Episerver creates behavioral profiles for visitors and visitor clusters for super accurate recommendations and optimized product rankings. Thanks to machine learning, they also become even better over time.

  • No-rules personalization

    Rules that rely on gut instinct and hard work won’t cut it. Episerver automatically determines the optimal product display in multiple channels, proven to increase results.

  • Full journey engagement

    Episerver optimizes the entire customer journey. This includes engaging and educational content, product browsing and buying, email, and customer service and loyalty. Episerver takes control of it all.

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Your custom personalization report will benchmark your transactional website against over 200 leading online businesses and retailers, and show where you could be missing revenue.

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Episerver Perform – relevant products at every touchpoint

Episerver Perform analyzes every visitor, their individual customer journey, and actions of similar visitors to help you autonomously present personalized product recommendations across all channels, including Web, Mobile, Store, Contact Center, and Print. Wherever you display your products, Episerver will optimize the experience for every visitor by utilizing behavioral data and merchandising strategies. The solution focuses on three key areas:

  • People - Understand who your visitors are by collecting information you can use to enrich their experience.
  • Places - Micro factors like time of day and channel help you to deliver the right recommendations to the right people at the right time.
  • Products - Import and utilize your product catalog feed to help you provide product information for recommendations. Real-time updates ensure only relevant, in-stock products are displayed. 

While Episerver Perform visualizes a traditional Data Management Platform (DMP), the solution also offers a secure and compliant user interface where customers can control their presences, including the option for total privacy.