Rising digital expectations is the top B2B threat
The report shows that 84% of B2B decision-makers say increasing digital expectations from their customers or partners is their top external threat. Like consumers, business buyers want effortless interactions – even if they struggle to deliver them at their own company.
Analytics the most likely next B2B investment
B2B decision-makers listed the top three digital experience technologies their company will most likely invest in by 2022. According to the report, these are web analytics or business intelligence (51%), an email marketing system (49%) and a B2B ecommerce platform (38%).
Digital commerce is coming for all B2Bs
According to 72% of respondents, by 2025 the majority of their company’s revenue will come from B2B ecommerce websites that they own and operate. The report shows that B2Bs are already planning to open up direct, online selling paths to uncover new revenue sources.